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Vype e-cigarette range

Your Satisfaction is Our Goal

Vype has drawn upon BAT's 100+ years' experience of satisfying smokers. We've listened to more than 2,000 vapers and smokers and worked with top flavour experts and scientists to develop our product range.

The result is Vype; a truly satisfying alternative to smoking.

We've used our expertise to craft an e-cigarette designed to deliver satisfaction from start to finish.

Vype Quality Hallmark

Vype Quality Hallmark

Wherever you see the Vype Quality Hallmark you know the vapour you inhale has been rigorously tested.

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Vapour Science

The science of vapour quality

Find out why Vype are experts in the science of vapour quality.

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Explore the range of Vype products to find the one that's right for you.

Quality Hallmark

Whenever you see this sign, you know the vapour you inhale has been rigorously tested.

A sign of quality you can trust

Want to know more?

Get The Facts

Get The Facts

Find out why you should choose Vype, and why it is important for the quality of your vaping experience.

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Quality Hallmark

A sign of quality you can trust

Wherever you see the Vype Quality Hallmark you know the vapour you inhale has been rigorously tested.

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Vype Labs

How do I know I can trust Vype's quality?

We put care and expertise into every eLiquid and every product we make - to ensure purity of ingredients, consistent vapour quality, and satisfaction from start to finish.

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Vapour Science

The science of Vype Vapour

Since it's the vapour that you inhale and the vapour that delivers the satisfaction, it is very important for us to know exactly what our vapour contains.

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Here's how our scientists know what you vape

We check and test the quality of vapour for every eLiquid we craft, every flavour we blend and every device we manufacture. Find out how our experts know exactly what you vape.

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Vype Labs

How do e-cigarettes work?

Discover the cutting edge design and engineering that goes into making our e-cigarettes.

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